Loading some great jobs for you...




This position leads BUXOM Global Marketing including creative content development, product development, digital/social and education and artistry.

This position operates in a highly collaborative environment and works closely with all cross-functional departments, US and international teams and obtains alignment to ensure consistency of message across all consumer touch points and best in class launch execution.

Essential Job Duties

Lead Global Marketing

Lead BUXOM Global Marketing, develop and communicate key brand objectives and strategies to build brand equity & accelerate growth
Manage the strategic development of Annual Global Marketing Plans including category strategies, new launches strategies, core product re-promotes, exclusives offers, marketing calendars, sampling strategies, and pricing
Manage the Creative Agency, (JWalk), to ensure all campaigns and marketing and digital assets express the BUXOM unique brand positioning and voice
Develop global objectives/strategies and unique positioning and concept for each new launch including COGS and pricing
Oversee global development budget including campaign, content and product development
Partner with internal teams to oversee the development of launch strategies and assets including: visual merchandising, collateral, creative assets, digital and education needs
Ensure BUXOM Brand positioning is clearly articulated with key brand differentiators
Lead development of strategic influencer collaboration including contract, creative exploration, assortment and launch strategies
Provide US and International with the necessary tools and launch support including guidelines for markets to forecast new launches in partnership with operation team, launch strategy decks, retailer presentations, marketing updates, marketing plan, ensure effective and efficient communication
Provide input in on US and key market pricing and media plans
Manage product portfolio including overseeing integrated alignment and execution on the following: SKU discontinuations, SKU productivity

Global Digital/Social

Oversee Global Digital and Social and owned platforms
Create engaging content to appeal to target audience
Partner with digital media team to provide content for always on social content strategy

Product Development, Innovation, and Consumer Insights

Accelerate innovation; lead creation of 3 year innovation plan and strategic marketing planning
Oversee Product Development to identify strategic opportunities to drive brand growth
Identify key trends and guide fast track innovation
Oversee consumer insights and market research, panel analysis and market intelligence effort including competition monitoring

Brand Content and Voice

Own BUXOM brand book updates and ensure adherence across all touchpoints and markets
Approve all consumer facing assets and copy including product, email and social/digital media
Ensure voice consistency across all consumer facing touch points globally including brand and product taglines, product storytelling, merchandising copy, media copy, digital/social copy, email campaigns, product naming convention, collections and brand partnerships
Provide content to support digital always on content strategy

Develop Team

Lead, inspire and motivate team; effectively manage 4 direct reports
Develop processes and optimize team to meet business needs

Qualifications

Minimum 10+ years of experience in beauty Global Marketing
Preferred to have experience overseeing a combination of Global Marketing, Social & Digital, Product Development and/or Education/Artistry.
Equally strategic, analytical, creative and pragmatic
Highly engaged in digital and social platforms
Proven creative thinker & strong creative sensibility
Strong leader with flexibility and ability to move quickly in a fast paced environment; commands authority
Proven track record in brand building and successfully launching and executing innovative marketing programs
Collaborative, energetic, highly motivational and dynamic personality
Superior attention to detail/highly organized
Strong communication skills (presentation/written)



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

Launch your career - Upload your resume now!

Upload your resume

Loading some great jobs for you...